Be Here Now

Posted July 19 2011


Dogs are mammals. Before we anthropomorphize all over them, they are straight up little hedonists. You can almost hear their brains working, "if a little's good, more is better," "that felt good, I'm gonna do it again regardless of the consequences." Today we had the pleasure of watching our own little hedonist make a big fat mess of the yard and her new collar. Come to think of it, maybe it was because we weren't really watching her that this happened? True that. But anyway, Grace's naughty ways always remind us of our true nature and why we build collars that can withstand the real life things our mammal (a.k.a. dog) friends do. So cheers to Grace and all the other little bundles of mud who are true to their nature and GET IT DIRTY! Don't worry parents; this is why you buy our gear.