The Karma Collars Effect

It's no secret that Karma Collars has a strong following of "Power Breed" owners. We started this company after years of working in Pit Bull rescue and owning large strong dogs. Having worked with villanized breeds we are painfully aware of image at all times. However, when we started the company we didn't think about one of the coolest things we would inadvertently create...The Karma Collars Effect.

The Karma Collars Effect is a phenomenon of instantly changed perception, meaning that once a dog is wearing a blingy, fun, beautiful Karma Collar, people's perception of the dog is changed. We have been told that dogs who were never approached on the streets before are now ogled over, doted on and even petted since they started wearing their new collar. We can't promise that this will happen, but we've received enough emails about this concept to know that it's worth a shot!

While we won't achieve world peace by making a bunch of cool dog collars (that last a lifetime), we do feel pretty happy for all the dogs that now stand a chance at social acceptance because of their well-made gear. 

PS - A special thanks to Tonya, Emily and Cowboy for helping us "gel" this concept.